ZZ Celebrity

Avril Lavigne to launch perfume!

The ‘Girlfriend’ rocker filed an application with the US Patent and Trademark Office last December, the first step to launching her own cosmetic label.

Avril Lavigne applied for a patent for: “Fragrances and perfumery, aftershave, pre-shave, bath oil, bath soap, shower gel, body shampoo, deodorant for personal use, tissues impregnated with cosmetic lotions, bath crystals, bath milks, dusting powder, body lotion, body splash, body cream, hand lotion and talc.”

Avril Lavigne is the latest in a long line of celebrities to release their own fragrance. Britney Spears, Paris Hilton, Hilary Duff, Jennifer Lopez, Gwen Stefani and Kate Moss have successfully created their own scents. In 2006, celebrity fragrances were the fastest-growing segment of the $2.9 billion US perfume market.

Sales of Lopez’s fragrances Glow and Live Luxe made her $77 million in 2006, while Victoria and David Beckham’s his-and-hers ‘Intimately Beckham’ scents was a popular Christmas gift abroad.

Victoria’s Secret Super Bowl VIP Salon

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The Angels landed in Arizona this weekend, as supermodels Selita Banks, Karolina Kurkova and Adriana Lima hosted the Victoria’s Secret Super Bowl VIP Salon in celebration of the 42nd annual Super Bowl on Saturday (February 2).

The lingerie giant is taking a particularly strong interest in this year’s big game, as they decided to run a commercial this year for the first time since 1999.

According to reports, Victoria’s Secret is “looking ahead to Valentine’s Day, when men are most likely to join the overwhelmingly female customer base in their stores.”

“This is probably the biggest co-viewed event of the year between men and women,” said Jill Beraud, chief marketing officer for Victoria’s Secret.

Model Adriana Lima stars in the spot, which will only be airing one time during the game, but will be on the Victoria’s Secret Web site following the game’s live broadcast.

Tyra Banks threw a baby shower for Jessica Alba

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Tyra Banks threw a baby shower for Jessica Alba on her talk show recently. The former supermodel filled the stage with balloons and gifts as pregnant Jessica appeared on the show. Included among the presents were a pushchair, bassinet, toys and clothes at a total cost of $6,000.

Jessica — who is expecting her first child, rumoured to be a boy, with fiancé Cash Warren — revealed she was learning to cope with her expanding breasts.

She said,

I’ve never dealt with cleavage before — it’s a whole new thing.

Jessica also admitted that the baby wasn’t planned, but was a pleasant surprise.

Paris Hilton at Super Bowl parties

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With the stars descending upon the desert in preparation of the big game, Paris Hilton kicked off four days of celebrity-filled Super Bowl parties last night in Scottsdale, Arizona.

The hotel heiress was hosting 944 Magazine’s 6th Anniversary Party, attended by guests ranging from Terrell Owens and Dennis Rodman to Sanjaya Malakar and Brody Jenner.

According to press on the scene, “Hilton strutted her stuff in front of the ever-obliging paparazzi as part of the sprawling 944 Super Village, a blocks-long entertainment complex sponsored by the Phoenix entertainment magazine.”

Besides Hilton’s festivities, club goers were also treated to a 50 Cent and Vitaminergy hosted Naked Ping Pong Celebrity tournament just down the street!

Dozen police officers escorted Britney Spears To Hospital

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Britney Spears was taken from her home by ambulance early Thursday and escorted to the hospital by more than a dozen police officers in cars, on motorcycles and in helicopters.

A Los Angeles police officer said Spears was being taken to the hospital to "get help." Unidentified authorities said Spears was being placed on a "mental evaluation hold."

There were reports that her psychiatrist felt Spears, who is followed night and day by paparazzi, was a danger to herself because of reckless driving and a recent deterioration in her behavior.

Spears was taken to UCLA Medical Center, where her mother, Lynne, was seen leaving its psychiatric hospital at about 5:30 a.m.

The source close to Spears said she went willingly to the hospital and is "comfortable" about receiving medical care.

"She'll be in there for at least 72 hours getting evaluated. She might even stay longer," the source claimed. "She's more comfortable this time. She came into the waiting area, had a cigarette, made a joke about being there again. But who knows what will happen. All we can hope for is that she gets better."

A plan was reportedly in place in the event Spears needed medical attention."Something like this has been in the works since the (last trip to Cedars-Sinai Medical Center). She has been seeing her psychiatrist every day," the source said. "No one thought this would happen this soon, but it was clear if she stayed up for more than three days she'd have to get sent for help, since that could cause real damage. The last time she slept was Saturday."
The source also said that the arrangement to get Spears help worked out just as planned.