The Angels landed in Arizona this weekend, as supermodels Selita Banks, Karolina Kurkova and Adriana Lima hosted the Victoria’s Secret Super Bowl VIP Salon in celebration of the 42nd annual Super Bowl on Saturday (February 2).
The lingerie giant is taking a particularly strong interest in this year’s big game, as they decided to run a commercial this year for the first time since 1999.
According to reports, Victoria’s Secret is “looking ahead to Valentine’s Day, when men are most likely to join the overwhelmingly female customer base in their stores.”
“This is probably the biggest co-viewed event of the year between men and women,” said Jill Beraud, chief marketing officer for Victoria’s Secret.
Model Adriana Lima stars in the spot, which will only be airing one time during the game, but will be on the Victoria’s Secret Web site following the game’s live broadcast.
No comments:
Post a Comment